
Who Is Alex Lim

Alex Lim is one of the youngest and fastest growing ERA Executive Director of Agency (EDA) in real estate industry, Co-founder of Preeminent Group & leader of Alex Lim Advisory (ALA).
Alex Lim Advisory achieved ERA most coveted award, The #1 Top Division in Year 2025.
Alex Lim is a professional realtor, a real estate peak performance coach, business leader, property investor and a mentor to many passionate & aspiring salespeople. He has also groomed numerous real estate professionals to become self-made millionaires.
Alex joined the real estate industry in 2006, just as social mediums took the internet by storm. Rising giants of social media – Facebook, Google, and YouTube - Alex found his roaring success on the ascent of digital marketing, transacting over $1 billion in property sales over a decade of bold online marketing feats. With his unique digital marketing campaigns and online sales system, earning him over $1 million in just one year.
Proving that age is not a barrier to success, he embarked the real estate industry at a young age of 22 right after his National Service. Coming from a humble background, Alex went on to achieve various milestones and made leaping achievements in his career with hard work and a strong mission. He is one of ERA’s top trainer and leader, imparting his knowledge and business acumen to the next wave of aspiring salespeople to replicate his success.
Alex graduated from Ngee Ann Polytechnic with a Diploma in Building & Real Estate Management and is currently leading a group of more than 4000 real estate salespersons -- providing comprehensive real estate advisory for developers, international and local clients.
He leads his team advisory with the five // R.I.G.H.T // Core Values cast in stone -- Respect, Integrity, Growth, Happiness & Trust, supporting his team to achieve their personal and professional goals.
At ERA #AlexLimAdvisory, it’s the positive, dynamic and sharing culture which inspires agents to perform at their natural best. With up-to-date training tools and systems, we have nurtured numerous Millionaires and groomed the finest achievers to realise their true potential.
Today, Alex Lim is a professional realtor, a real estate peak performance business coach, a property investor and a mentor to many passionate & aspiring entrepreneurs. He has groomed numerous professional real estate salespeople to become self-made millionaires during his journey.
Alex's mission is to inspire a new breed of dynamic real estate salespeople to grow their business, to open their minds to new possibilities and to empower them to pursue their dreams.
With Passion & Purpose,
Alex Lim SS
ERA Executive Director of Agency
m: 9871 8000
#AlexLimAdvisory
~ Empowering Realtors . Transforming Lives . Duplicating Success ~
Subscribe & follow me on:
Facebook Page: www.fb.com/alexlimrealtor
Alex Lim's Facebook: www.fb.com/alexlim800
Official Website: www.alexlimrealtor.com
Instagram: www.instagram.com/alexlim800
ALA Instagram: www.instagram.com/alexlimadvisory
Twitter: www.twitter.com/alexlimrealtor
Youtube: www.youtube.com/alexlimrealtor

We Rise By Raising Others
Our Team Culture

ERA #1 Top Division 2025 - Alex Lim Advisory

Real Estate Achievers Summit Keynote By Alex Lim

Top Division Award

ALA Chinese New Year Celebration

My Pillar of Support

Digital Realtor World-class Workshop @ Marina Bay Sands

#AlexLimAdvisory Millionaire Sharing Dialouge

Digital Disruption Keynote By Alex Lim

#AlexLimAdvisory Office Warming

#AlexLimAdvisory Annual Business Direction - The ALA Dream
Alex Lim Advisory Signature Trainings


Our 2025 ERA Awards
2025 Annual TOP 1 DIVISION
2025 Annual LEAGUE OF EXCELLENCE
2025 Annual TOP 1 ASIA PACIFIC AWARDS PER COUNTRY - TOP MEMBER BROKER (SINGAPORE)
2025 Annual TOP 1 ASIA PACIFIC MEMBER BROKER/ MANAGER - COMMISSION
2025 Annual TOP 2 EXECUTIVE DIRECTOR OF AGENCY
2025 Annual TOP 2 DIVISIONS IN PROJECT SALES

"Alex is a patient and dedicated leader who believes in raising others. He is committed to training, developing and nurturing a high performing real estate salesforce to excel in their own specialisation."
- Mr Marcus Chu, ERA Singapore Chief Executive Officer (CEO)
