Who Is Alex Lim

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Alex Lim is Advisory Group Division Director (AGDD) with ERA Singapore. He is the co-founder of Preeminent Group, a Real Estate Peak Performance Coach, Leader of #AlexLimDivisions and Trainer for Ultimate Digital Marketing Mastery. Alex Lim was also awarded in numerous ERA Top Division Director Awards in 2015, 2016, 2017, 2018 & 2019.

Alex joined the real estate industry in 2006, just as social mediums took the internet by storm. Rising giants of social media – Facebook, Google, and YouTube – have become part of our daily lives and a transforming the face of the internet. Alex found his roaring success on the ascent of digital marketing, transacting over $500 million in property sales over a decade of bold online marketing feats.

Proving that age is not a barrier to success, he embarked the real estate industry back then at a young age of 22 right after his National Service. Coming from a typical Singaporean background and without any business network; Alex went on to achieve various milestones and made leaping achievements in his career ever since. Alex recorded 47 transactions within a span of six months and exceeding $400,000 in his rookie year and by age 24 Alex has made more than a million dollars brokering real estate. At age 26, Alex built a multi-million sales division and two years later, he doubled his division's sales. Today, Alex Lim is one of the most dynamic and successful leader in the real estate industry.

Alex graduated from Ngee Ann Polytechnic with a Diploma in Building & Real Estate Management and is currently leading a team of more than 2,200 real estate salespersons in ERA Preeminent Group with his partners -- providing comprehensive real estate services for both the international and local clients, generating sales commissions of over S$100 million.

He leads his team with the five // R.I.G.H.T // Core Values cast in stone -- Respect, Integrity, Growth, Happiness & Trust, supporting his associates to achieve their personal and professional goals.

In just 12 months, Alex was able to cross the $1 million mark through his digital marketing campaigns and online strategies. He is also one of ERA’s top trainer and leader, imparting his knowledge and marketing acumen to the next wave of aspiring salespeople to replicate his success.

Alex Lim is a professional realtor, a real estate peak performance coach, business leader, property investor and a mentor to many passionate & aspiring salespeople. He has also groomed numerous real estate professionals to become self-made millionaires. (Read More: #RiseToLead ERA Leadership Interview with Alex Lim)

Alex's mission is to inspire a new breed of dynamic real estate salespeople to grow their business, to open their minds to new possibilities and to empower them to pursue their dreams.

We Rise By Raising Others!                                                                    

Our Team Culture

ERA Ultimate Digital Marketing Mastery Trainer
#AlexLimDivisions Monthly Realtors Business Workshop
ERA Overall 2019 Top 1 Recruiter Team
With National Development Minister Mr Lawrence Wong
Digital Realtor World-class Workshop @ Marina Bay Sands
Alex Lim Divisions 2018 Top Achievers Appreciation Lunch
#AlexLimDivisions Monthly Realtors Business Workshop
New Launch Project Trainings
With ERA Singapore CEO Mr Jack Chua
My Pillar of Support
Digital Disruption Keynote By Alex Lim 
#AlexLimDivisions Annual Business Meeting - Vision 2020

Our Accolades

Promoted to ERA Advisory Group Division Director - Jun 2020

Promoted to ERA Executive Group Division Director - Mar 2020

ERA Top 1 Recruiter (Team) - May 2020

ERA Top 3 Executive Group Division Director - April 2020

ERA Top 3 Recruiter (Team) - 1Q 2020

ERA Top 3 Recruiter (Team) - Mar 2020

ERA Top 1 Senior Group Division Director - Mar 2020

ERA Top 1 Senior Group Division Director - Feb 2020

ERA Top 2 Senior Group Division Director - Jan 2020

ERA Top 1 Recruiter (Team) - Overall 2019

ERA Top 2 Senior Group Division Directors - Dec 2019

ERA Top 2 Senior Group Division Directors - Nov 2019

ERA Top 1 Recruiter (Team) -  Q3 2019 

ERA Top 1 Recruiter (Team) - Aug 2019 

ERA Top 2 Senior Group Division Directors - Oct 2019

ERA Top 2 Senior Group Division Directors - Sep 2019 

ERA Top 2 Senior Group Division Directors - Aug 2019

ERA Top 1 Senior Group Division Directors - Jul 2019  

ERA Top 2 Senior Group Division Directors - May 2019

ERA Top 3 Senior Group Division Directors - Mar 2019 

ERA Top 1 Group Division Director - Dec 2018

ERA Top 3 Group Division Director - Nov 2018

ERA Top 1 Recruiter (Team) - 3Q 2018 

ERA Top 1 Recruiter (Individual) 3Q 2018 

ERA Top 2 Group Division Director - 3Q 2018

ERA Top 1 Group Division Director - Oct 2018

​ERA Top 1 Group Division Director - Sept 2018 

ERA Top 1 Recruiter (Team) - Sept 2018 

ERA Top 1 Recruiter (Team) - Aug 2018 

ERA Top 1 Recruiter (Individual) Aug 2018 

​ERA Top 1 Group Division Directors - Aug 2018

ERA Top 2 Group Division Directors - Q2 2018  

ERA Top 2 Group Division Directors - Jul 2018 

ERA Top 2 Group Division Directors - May 2018 

ERA Top 2 Group Division Directors - Q1 2018  

ERA Top 1 Group Division Directors - Apr 2018

ERA Top 1 Group Division Directors - Mar 2018

ERA Top 2 Group Division Directors - Jan 2018 

"Alex is a patient and dedicated leader who believes in raising others. He is committed to training, developing and nurturing a high performing real estate salesforce to excel in their own specialisation." 

- Mr Marcus Chu, ERA Singapore Chief Operating Officer (COO)


With Power, Passion & Purpose,

Alex Lim SS
ERA® Advisory Group Division Director

Co-founder Preeminent Group

m: 9871 8000

e: alexlim@era.com.sg

#AlexLimDivisions

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