Who Is Alex Lim

Alex Lim is one of the youngest and fastest growing ERA Executive Director of Agency (EDA) in real estate industry, Co-founder of Preeminent Group & leader of Alex Lim Advisory (ALA).
Alex Lim is a professional realtor, a real estate peak performance coach, business leader, property investor and a mentor to many passionate & aspiring salespeople. He has also groomed numerous real estate professionals to become self-made millionaires. (Read More: #RiseToLead ERA Leadership Interview with Alex Lim)
Alex joined the real estate industry in 2006, just as social mediums took the internet by storm. Rising giants of social media – Facebook, Google, and YouTube - Alex found his roaring success on the ascent of digital marketing, transacting over $800 million in property sales over a decade of bold online marketing feats. Alex was able to earn over $1 million through his unique digital marketing campaigns and online strategies in a span of 12 months.
Proving that age is not a barrier to success, he embarked the real estate industry at a young age of 22 right after his National Service. Coming from a humble background, Alex went on to achieve various milestones and made leaping achievements in his career with hard work and a strong mission. He is one of ERA’s top trainer and leader, imparting his knowledge and business acumen to the next wave of aspiring salespeople to replicate his success.
Alex graduated from Ngee Ann Polytechnic with a Diploma in Building & Real Estate Management and is currently leading a group of more than 3200 real estate salespersons -- providing comprehensive real estate advisory for developers, international and local clients.
He leads his team with the five // R.I.G.H.T // Core Values cast in stone -- Respect, Integrity, Growth, Happiness & Trust, supporting his team to achieve their personal and professional goals.
Today, Alex Lim is a professional realtor, a real estate peak performance business coach, a property investor and a mentor to many passionate & aspiring entrepreneurs. He has groomed numerous professional real estate salespeople to become self-made millionaires during his journey.
Alex's mission is to inspire a new breed of dynamic real estate salespeople to grow their business, to open their minds to new possibilities and to empower them to pursue their dreams.
With Passion & Purpose,
Alex Lim SS
ERA Executive Director of Agency
m: 9871 8000
#AlexLimAdvisory
~ Transforming Lives . Duplicating Success ~
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We Rise By Raising Others!
Our Team Culture

ERA Ultimate Digital Marketing Mastery Trainer

#AlexLimDivisions Monthly Realtors Business Workshop

ERA Overall 2019 Top 1 Recruiter Team

With National Development Minister Mr Lawrence Wong

Digital Realtor World-class Workshop @ Marina Bay Sands

Alex Lim Divisions Top Achievers Appreciation Lunch

#AlexLimDivisions Monthly Realtors Business Workshop

New Launch Project Trainings

With ERA Singapore CEO Mr Jack Chua

My Pillar of Support
Digital Disruption Keynote By Alex Lim


#AlexLimDivisions Annual Business Meeting - ALD Vision

Our Accolades
ERA Top 1 Recruiter (Team) - Apr 2022
ERA Top 2 ERA Advisory Group Division Director - Feb 2022
ERA Top 2 Recruiter (Team) - Overall 2021
ERA Top 2 Recruiter (Team) - 3Q 2021
ERA Top 3 ERA Advisory Group Division Director - 2Q 2021
ERA Top 2 Recruiter (Team) - 2Q 2021
ERA Top 2 Recruiter (Team) - Sep 2021
ERA Top 2 Recruiter (Team) - July 2021
ERA Top 3 Division in Project Sales - July 2020
ERA Top 2 ERA Advisory Group Division Director - July 2021
ERA Top 2 Recruiter (Team) - June 2021
ERA Top 1 Recruiter (Individual) - June 2021
ERA Top 3 ERA Advisory Group Division Director - May 2021
ERA Top 1 Recruiter (Team) - May 2021
ERA Top 2 Recruiter (Team) - 1Q2021
ERA Top 3 ERA Advisory Group Division Director - 1Q2021
ERA Top 2 ERA Advisory Group Division Director - Mar 2021
ERA Top 1 Recruiter (Team) - Mar 2021
ERA Top 1 Recruiter (Team) - Feb 2021
ERA Top 2 ERA Advisory Group Division Director - Feb 2021
ERA Top 1 Recruiter (Team) - Jan 2021
ERA Top 3 ERA Advisory Group Division Director - Jan 2021
ERA Top 3 Asia Pacific Member Brokers/Managers (Transactions) Year 2020
ERA Top 2 Project Division Director- Overall Annual 2020
ERA Top 3 ERA Advisory Group Division Director - Overall Annual 2020
ERA Top 2 Recruiter (Team) - Overall Annual 2020
ERA Top 2 Division in Project Sales - Nov 2020
ERA Top 1 ERA Advisory Group Division Director - Nov 2020
ERA Top 3 ERA Advisory Group Division Director - Sep 2020
ERA Top 2 Recruiter (Team) - 3Q2020
ERA Top 2 ERA Advisory Group Division Director - 3Q2020
ERA Top 2 Division in Project Sales - 3Q2020
ERA Top 1 Division in Project Sales - Oct 2020
ERA Top 1 Recruiter (Team) - Oct 2020
ERA Top 1 Recruiter (Individuals) - 2Q 2020
ERA Top 1 ERA Advisory Group Division Director - Jun 2020
Promoted to ERA Advisory Group Division Director - Jun 2020
ERA Top 1 Recruiter (Team) - May 2020
ERA Top 3 Executive Group Division Director - April 2020
ERA Top 3 Recruiter (Team) - 1Q 2020
ERA Top 3 Recruiter (Team) - Mar 2020
Promoted to ERA Executive Group Division Director - Mar 2020
ERA Top 1 Senior Group Division Director - Mar 2020
ERA Top 1 Senior Group Division Director - Feb 2020
ERA Top 2 Senior Group Division Director - Jan 2020
ERA Top 1 Recruiter (Team) - Overall Annual 2019

"Alex is a patient and dedicated leader who believes in raising others. He is committed to training, developing and nurturing a high performing real estate salesforce to excel in their own specialisation."
- Mr Marcus Chu, ERA Singapore Chief Executive Officer (CEO)
With Passion & Purpose,
Alex Lim SS
ERA® Executive Director of Agency
Co-founder Preeminent Group
m: 9871 8000
#AlexLimAdvisory
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