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Brandon Lau

In Conversation With Diamond Achiever Brandon Lau

💎 ALD Diamond Achiever September 2021 💎

⭐ In conversation with Brandon Lau on his prestigious breakthrough award.

💼 Senior Marketing Director


#AlexLimDivisions #TransformingLives


💭 Here’s what he has to say 



🔰 What are some of your motivations that drive you to achieve this ERA Diamond award?


Seeing my industry peers achieve diamonds and even higher tier awards just make me feel that it is very much possible to achieve and I would want to also be a part of the achievers who make it for this diamond award. 



🔰What does it take to achieve this award and what it means to you?


By achieving this award just solidifies the effectiveness of plans and training our ALD division has provided and on a personal level, made me believe even more in the importance of goal setting and the steps required to achieve it.



🔰Where were your closings? What were the challenges faced and how did you overcome them?


A mixture of resale and rentals. Resale mainly a landed house and a penthouse unit. The Penthouse unit had a lot of terrace space which needed a good filter to get to the right buyer who can appreciate the outdoors.


However, most of the new developments have been doing very well and are mostly sold out. I'm extremely thankful to our ALD Taggers for their help, with their insightful ground knowledge, we managed to recommend a few for them to shortlist and eventually settled on a unit they like. 



🔰How does ERA, Preeminent Group, and ALD make a difference?


The support not just in terms of techniques but also morally. The team spirit and helpfulness of everyone, in general, makes our job very much easier.



🔰Is there anyone whom you wish to show your appreciation to?


Of course will be my support from the family and friends who have always gone out of the way to recommend me, thank you for the confidence and also my working partner Jazz who has pushed and encouraged me throughout the journey, and mentor Alex Lim who has guided me as always!



🔰Do you have any tips or advice to inspire fellow realtors?


Set goals. Define steps required. Take action




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