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In Conversation With Diamond Achiever Serene Sin

💎 ALD Diamond Achiever Mar 2021  💎

In conversation with Serene Sin on her prestigious breakthrough award.


Senior Marketing Director


#AlexLimDivisions #TransformingLives


💭 Here’s what she has to say 



What are some of your motivations that drive you to achieve this ERA Diamond award?

[Serene Sin]: My main source of motivation comes from my family. As I am the main and only caregiver to my aging parents, I tell myself that I have to do my best to provide for them just like how my dad did for the family when I was young.

What does it take to achieve this award and what it means to you?

[Serene Sin]: I think it takes a lot of hard work and heart work to achieve this award. Always believe in yourself and believe that it is achievable. I don’t think that I am the ambitious sort, but I always believe in doing and giving my best and leaving the rest to God.


Along the way, there will be setbacks and pitfalls. Most importantly, we have to learn to pick ourselves up and carry on. I believe as long as we learn from past experiences and carry on trying, success will come one day. We will attain immense satisfaction too when the day comes! Nothing worthwhile in life comes easy. We just do not know about the hardship one went through.


Where were your closings? What were the challenges faced and how did you overcome them?


[Serene Sin]: My closings came from 2 rentals, 2 resale, and 2 new projects. Each case has its fair bit of challenges. In our line of work, one of the challenges is that there is no certainty of a sure-win deal. 


Regardless of who we are serving, there is still a chance that we may lose the deal. The right mindset is then a very important aspect that we need to have. For me, I try to input a system for all the cases I take up. For all the challenges that came by, I will overcome them one by one with perseverance and determination taking a step at a time.

How does ERA, Preeminent Group, and ALD make a difference?


[Serene Sin]: ERA has been my first and only company since the day I joined the industry. I feel that it has been nothing short of been great for me so far. ERA has provided us with the branding, platform, and strong support in logistics and training which help us tremendously in giving our clients the confidence when engaging our services. 

I also love the positive energy and vibes which Preeminent Group and ALD emit. The environment and culture of the group just spur me to do more and better. Besides that, they also provided us with all the training and knowledge so that we are well equipped and ready to talk to all our clients.

Is there anyone whom you wish to show your appreciation to?


[Serene Sin]: I would like to give gratitude to all the leaders who have inspired me and guided me over the years. Thank you for the inspiration and support so that I can come this far. I would like to thank every one of my clients too. Thank you for allowing me to be of service to you and a chance to learn from every case to better my knowledge and skills. 


Next, I would like to give gratitude to my ever-supportive family. Thank you for all the support and understanding due to the erratic work schedule. Thank you for being there to lend a listening ear and praying with me whenever I encountered challenges. 


Last but not least, I would like to express my utmost gratitude to God. Thank God for all His blessings and provisions for without Him, I definitely will not be where I am today.



Do you have any tips or advice to inspire fellow realtors?


[Serene Sin]: Always serve with your heart and believe that you can achieve. There may be circumstances and events that may put you down but if we serve with our heart and do the right things, we will meet the right people who will appreciate our heart work and attain our goals one day!





(A division of Preeminent Group, 7X Consecutive Champion Group In ERA)


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